Studies, ingredient deep-dives, founder stories, and what our formulas won't do. We post once or twice a month. Subscribers get it in their inbox first.
The 2015 Panahi study compared rosemary oil to minoxidil 2% over six months. Here's what they measured, what they didn't, and what it means if you're shedding more than usual at 34.
Read the full piece →More isn't more. Follicle signaling has a refractory period, and applying actives every night doesn't double the response — it just wastes the bottle.
Read →Sara Vidal on watching her mother's hair change after menopause and what the existing hair-loss industry kept getting wrong.
Read →Topical caffeine has more evidence behind it than most people think. We dig through the Otberg, Brandner, and Fischer trials.
Read →If you're losing hair in scarring patches or rapid clumps, our products won't help. Here's how to tell the difference and who to call.
Read →Two consulting derms walked us through how patients integrate Booster Oil into existing prescription protocols without irritation.
Read →One thoughtful email a month. No nurture sequence. Subscribers also get $10 off their first order.
Talk to Vita — our AI hair consultant trained on the full Vitafolix line. Honest, private, and no upsells. She'll tell you what to start with (and what you actually don't need yet).