Privacy Policy.

1. Who we are

Vitafolix, LLC ("we," "us," "our") operates this website and sells hair-care products. Our principal address is 10740 Passage Way, Parkland, FL 33076. Questions: privacy@vitafolix.us.

2. What we collect

We collect:

• Identity & contact: name, email, phone, shipping address — when you order, sign up, or take our quiz.
• Payment: processed by Shopify Payments / Stripe. We never see your full card number.
• Quiz answers & preferences: hair type, age range, goals — to recommend products and tailor your routine.
• Order & subscription history.
• Browsing data: pages visited, products viewed, cart events — via cookies (see §6).
• Customer service correspondence: support emails and chat transcripts.

We do not knowingly collect data from anyone under 16.

3. How we use it

• Fulfil orders and process payments.
• Run your subscription and send shipping notifications.
• Recommend products based on your quiz answers.
• Send occasional emails — order confirmations always; marketing only with your opt-in.
• Improve our site, products, and customer experience.
• Detect and prevent fraud.
• Comply with US, Florida, and other applicable laws.

4. Who we share it with

We share strictly with vendors that need it to run the business:

• Shopify — store platform, payment processing
• Shipping carriers (USPS, UPS, FedEx) — to deliver your order
• Klaviyo — email and SMS marketing (only with consent)
• Google Analytics — anonymous traffic metrics
• Customer support tools (Gorgias / Front)

We do not sell your personal information. Period. Not for ads, not for "data partnerships," not for anything.

5. Your rights

Under US state laws (California CCPA, Virginia VCDPA, Colorado CPA, Connecticut, Utah, and others), you can:

• Access the data we have about you
• Correct or update it
• Delete it (subject to legal record-keeping requirements — e.g. order history we must keep 7 years for tax)
• Opt out of marketing emails (every email has an unsubscribe link)
• Request a copy in a portable format

Email privacy@vitafolix.us — we respond within 30 days, usually much faster.

6. Cookies

We use essential cookies (so the site works), analytics cookies (so we can see what's broken), and — if you've opted in — marketing cookies (so we can show you our products on social media). You can disable any of these in your browser settings or via the consent banner on first visit.

7. Data retention

We keep order data for 7 years (US tax requirement). Account data we keep until you ask us to delete it. Marketing data we delete within 90 days of you unsubscribing.

8. International transfers

Our servers are in the United States. If you order from outside the US, your data travels here — we rely on standard contractual clauses for EU/UK transfers.

9. Changes to this policy

We'll post material changes on this page and update the "last updated" date at the top. For substantial changes (e.g. new categories of data collected), we'll email subscribers.

10. Contact

Privacy questions: privacy@vitafolix.us
Mail: Vitafolix LLC, 10740 Passage Way, Parkland, FL 33076, USA